PORTFOLIO Aser, Service Company in the Rho Area: a brand at the service of all citizens. I took the inspiration to create the brand ASER from the very heart of the company’s activities for the citizens of its region. The brand is a “dot” embraced by two strong and...
PORTFOLIO ABN-ONLUS Association for Nephropathic Children The Association for Nephropathic Children was created in 1978 thanks to a limited group of key personalities in the fields of economy and healthcare in Milan, who wanted to make up for the lack of a...
PORTFOLIO Luca Calzature historical store in corso Vercelli in Milan When I was asked to work with this historical store in Milan, in Corso Vercelli, I had to tackle an image that did not at all reflect what the store had on sale and on display. My...
PORTFOLIO Pusterla 1880: a twenty-year long collaboration with architect Meana. Still today I remember when I presented the project for the first Pusterla brochure to him and he vehemently told me: “Ms Ferrario, this is not what I asked you to do!” And I just as...
PORTFOLIO How can you go from Graphic Designer to Digital Strategist? Easy, by becoming a partner in a hamburger Bistrot. The DuePiùTre project was a turning point in my evolution from traditional graphic designer to digital strategist. In fact, a bistrot needs...
