From paper to the web,
I can assist my customer at 360°
I have defined myself as an Evolved Graphic Designer because to me designing has always meant listening, understanding the needs of my customers and adapting to the field or industry of reference. My work has changed over time, and has evolved into worlds that go well beyond traditional graphic design, moving towards the Digital and New Media.
I have simply embraced this trend, and offered my experience together with the new opportunities yielded by the world of the web, in order to propose communication at 360°. For more than 30 years, I have been assisting my customers in the design and execution of projects related to the world of communication.
Furthermore, I am a strong supporter of warehouse co-working, that is, I rely on the collaboration of other professionals in the industry in order to offer a complete service: coordinated corporate image design, catalogue design, logos, trade fair fittings, packaging, web layouts, as well as set-up and management of social media.
I deal with visual design with the sole objective of making every single project to measure and always placing my customer in the center to convey my message to the target audience in the most direct and immediate way. The phrase that best describes my philosophy is “For all those companies that want to move at the pace of the world, but catch the glance of those who observe them”. Reaching this goal is not easy, due to the amount of visual input that everyday life exposes us to; this is why we need to make ourselves as recognizable as possible, and capture our viewers’ attention with few, but well-defined messages. Creativity thus becomes the most important means to convey the visual message, by attracting the attention of its viewers, even if just for a second. In brief: being memorable!
Communication tools are infinite, but my favorite one will always be Paper, with its thousand different nuances that are enhanced through our senses: the embossing, weight, and materials stimulate our sense of touch; the different printing techniques stimulate our sight; the sound of pages turning speak to our sense of hearing, and the scent of ink awakens our sense of smell. However, throughout my career I never stopped moving, and my work has now evolved towards the new media, such as social networks, websites, web design and their respective marketing strategies, in order for all these tools to find a common chord in corporate communication.
In a world in which everyone races each other to get ahead, it is crucial to understand how people observe things and how important it is to offer clear and visually impactful communication. This is the winning approach, which I have implemented over time for the most diverse customers, and which has allowed me to maintain that openness of mind and that creative freshness necessary to guarantee surprising and unpredictable solutions. Because working in different fields every day means having only one specialization – quality.
Close to the Navigli, one of Milan’s artists’ districts, is my studio, with its 60 sqm in a renovated and very welcoming building. I like to work alone, but whenever I get the chance, I host someone in my office, either to collaborate on a project or because that person needs a temporary space.
I started sailing at 14, in England, to combine a passion and a duty! Since then it has been a crescendo: I worked as a sailing instructor at the Velamareclub, and when I got my license at 25, I took my friends out to sea. Now I have others take me!
One of my greatest passions is definitely skiing. The first time I wore skis, I was only 3 years old, but it was not love at first sight. In fact, only at the age of 30 did it become an essential sport to me. Later I discovered free ride, which unleashed the more intrepid side of myself. Whenever I can, I escape from the city and take a ride off-piste to free my mind.
I love to travel, but I prefer discovering new countries in unusual ways: I will always remember when, as much as 30 years ago, I found myself in Bali at a popular cremation rite, where they were celebrating at least 100 dead. There were only a few Europeans present, but I loved how integrated I felt in the commemoration.
One of the most appreciated gifts I ever got – from my mom – when I was 16 years old, was my first Pentax. Sailing and travelling were my first subjects, but then a dear friend convinced me to immortalize his wedding and since then, all my friends have commissioned me to shoot for them.