Much more than a name and a logo; it is the promise of creating a sign of identification, something unmistakable. In the beginning it is an incomplete sign, a core around which you create what the client desires and what truly distinguishes him. The brand thus takes on meanings not only in functional terms, but will also grow stronger thanks to emotional, social and self-expressive values. I create entirely new images or restyle existing communications, making them more consistent and harmonious with the brand’s other marketing tools.
Furthermore, I also design and equip points of sale, from the shop sign to the interior concept.