ABN-ONLUS
Association for Nephropathic Children

The Association for Nephropathic Children was created in 1978 thanks to a limited group of key personalities in the fields of economy and healthcare in Milan, who wanted to make up for the lack of a Nephrology and Pediatric Dialysis in modern Milan. Furthermore, they support: assistance to families and patients, holidays, clinical and lab research, and Cooperation with the developing countries of Central America.

Before I started to work on this project, their brand had a rather melancholic color and shape, but after my restyling operation it became light blue like the sky and equipped with a kite to evoke free flight: children who suffer from serious illnesses need to have many chances to smile and the brand needs to try to represent that. It is not easy to raise the necessary funds for this cause, so the Association created a great annual appointment. Profit no Profit – high fashion helps Children! An event in which the biggest high fashion brands and other brands donate their products to the association, from toys to clothing or eyewear, in order to sell them and give the profit to ABN_ONLUS.

LOGO RESTYLING, INVITATIONS, ADV, FLYERS, EXHIBITION.